Natalia Carminati.
On the one hand, the gathered information has been camouflaged in the HARIBO world through an intervention in its traditional Gold-Bears product. The intervention establishes a direct reflexive dialogue with the public by recreating the candy world of Haribo, the best representative of both traditions for candy and the contemporary tendency to transform everything we love into candy. On the other hand and as a counteraction to the mass production of industrial edibles, I’ve used a family recipe to make homemade sleeping marshmallow babies one by one. The recipe allowed me to experiment, test and manipulate the visual appearance of the candy by the use of different qualities of sugar and amounts of jelly. Offered to the public in a happening at Fabra i Coats – Factory of Creation, the visually-driven choices of the participants revealed the reason why the industry uses artificial ingredients that produce edible toys rather than natural ingredients which result in dull-looking items.
Plastivores allow experimentation, interaction and dialogue with the public around the significance of food, how we relate to it in everyday life and the multiple roles it fulfils in contemporary society which leads us to think of food as a powerful tool for mass control. Barcelona 2014.
Shipping and insurance included.
$400 or $40 x 10 months with Art Money
Natalia Carminati gallery